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Bowl Leader
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There are way too many unknowns here for me to make a good recommendation. $180k sounds like a lot, but when you think about all the other expenses (setup, marketing, etc.), I doubt there's a crazy amount left over for brand dev. To figure out what a good ask is, I'd start by compiling a list of all the deliverables and assign a time value to each, then just do the math - # of hours x rate. If I'm right that the budget is going to be spread thin, it might be beneficial to do good/better/best tiers.
Absolutely love. Thank you. Yea I was going to start with the amount of deliverables needing and assigning hours to it. What’s a good hourly rate for mid level creative who’s going to be doing creative director level work
Bowl Leader
What are the operating costs if the event?
What are the deliverables?
Could charge by the day or hour + % of royalties for merch
25k