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If u live in Chicago u KNOW we love to say this. Such a Chicago-centric take! For us, the city of big shoulders!
Depends on how good the media plan is.
Your creative would be serving no where without the media plan - it’s the bedrock of the campaign strategy
That very legacy old school thinking. Ooh. :30 tv spots. Did you post this bc you lost budget or your team isn’t creating as much bc media teams, content teams, clients are working direct with publishers and vendors they spend tens of millions and who have creatives and production studios and brands are starting there?
Or what set you off?
Amen
Adjust this to say a media plan isn’t a content strategy. Presumably you have a brand campaign strategy.