If you work in email marketing, what are some tips you’d share for success?

I always lean on less is more. Less copy. Less emailing (situations change). I drive people to a CTA or landing page as the primary goal and then take the campaign from there.

What are some tips that work for you and your team?

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What experience I do have with email is very much less is more, can vary on specifics, but that is the overall concept I like to follow. Also I try to work from personal experience being on the other side of those emails. What is something I see that immediately makes me go down to that unsubscribe button? Usually getting too many is the first out.

Agree, less copy, keep the email focused. Triggers always do better than batch and blast. Everything is testable.

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