I’m 100% focused on switching into Strategy after spending 8 years as a PM at some of the best agencies. Took me a long time to muster up the courage to go for it.

What’s one skill or pattern of thinking you didn’t realize mattered in strategy until you were already doing the job?

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I find most tend to accidentally default to finding something normal to say about exceptional people (trend setters, main characters of the day on social), rather than finding something exceptional to say about normal people (which is the actual job, and harder).

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Being a really good visionary writer. Being able to elevate ideas to bigger and broader so they are visionary and inspire are what separates good strategists and great ones.

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Reframing the challenge your client gave you bc you found the underlying root of the problem, or a new more important challenge to solve. Also infusing tension into your insights. Insights should lead to opportunities (something to solve, or a way to add value), not just be observations or basic truths. Good luck!

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Find the insight then take it further to inspire deeper creative thinking. So often we see high level insights that don’t say anything. Whether that’s reframing the insight or taking a leap and redefining it, always try to go deeper.

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Related Posts

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How long it will take to release the offer letter after HR discussion in BOA?My LWD is on Dec 28 will it be able to make it before? Kindly suggest

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I found a place with great reviews to be diagnosed for ADHD, but it’s through virtual appointments, is this a normal thing?

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Hi All

I am currently serving a notice period. Let me know if you have any opening in your organization. Skills are: Presales, Solution Architect, Data Privacy Expert, Consultant, RFP/RFI. Master Data Management, Data Governance.

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Does LTI gives offer for 2 months notice period?
I had completed my hr round, and hr told she will be ok for 2 months notice period,I had received an Email that I had cleared all the stages but still doesn't hear back from them

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Hi 👋 Fishes,

Anybody from the Ericsson project here ?

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Hello lovely ppl - could someone from Oliver Wyman and/or Roland Berger want to chat about their experience working there?

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Any company (consulting or others) still sponsoring h1b visa or green card for new hires?

My client’s video was aired on television without a license. The video’s use does not fall within fair use. The production company removed the video from its website once they were informed in order to mitigate economic harm. Can my client bring an action? If so, what can he seek in monetary damages? Any insight would be very much appreciated. Thank you.

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What could be the deciding factors to choose a client project in Nagarro for the role of Business Analyst ?

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Chumboogie the 👑 King of the household

Post Photo
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Have an opportunity to finally get out of insurance defense. But not really sold on the firm. Could finally get out of ID, but then could also end up at another place I really don't like. Def want my next firm to be long term as I've jumped around.

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Looking for a referral to Kearney in UK or Belgium. Are there any Kearnies ( :D ) in this bowl who would be willing to help?

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Friends what's the recruitment process for BCG?

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Dutch 🐠
Does anyone have any advice for getting an apartment in Amsterdam for an expat beyond the classic apply for everything in your budget?

A $1T valuation is fine, but Tim Cook should be fired for the value loss that came from actually producing products, being famously boring and not losing his mind on social media.

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Hi is there anything left in SAP that pays decently from a contractor’s perspective? Seems like the margins have been sucked out of this business.

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Hi Fishes,
I need a referral for job 601407, Engr III - AI Engineering in
Verizon, Hyderbad location,
can anyone help me with it.
Thanks in Advance.

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I'm currently a Scrum Master that is looking to make an exit! I have a new profound love for data! However when looking at the salary for data analytics, it appears that I would have to take a pay cut. I currently make 123k in the state of NC...any insight? Should I transition to Data Engineering instead?

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Any one aware of "Intuitive Technology Partners"
Company? Is that really a genuine one? Any one working there?
They are providing parmanet work from home. As checked in glassdoor most of the reviews posted in the month of march!

Can someone help me here

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Additional Posts in Strategy & Planning

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

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What brands are you really into at the moment? Would be great to think about and be inspired by those doing a great job!

What’s is like going from social strategy to brand strategy? Advice for making that career jump?

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Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

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If Arya Stark from GOT worked in advertising, she would be a strategist...

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Amazon should act as Santa during the holidays and deliver one gift fully wrapped from your wish list for free every year to everyone with Prime just to say thank you for choosing us. Bad idea or good

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Anyone have any good diversity training resources?

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Looking to bring on a experiential marketing specialist (FT) with 5 years of experience - any idea of the average salary range for such position these days?

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I’m a senior planner leading one brand and there’s a new strategist on the team working on a sister brand. They’ve been asking for every strategy deck I’ve made on that brand as an example to go by to inform the thinking/flow on the sister brand. Also because I mentioned it went well with client when they ask. All for sharing thinking w/ the team & I know we feel imposter syndrome to varying degrees, but I also feel like it’s good for planners to find their own voice/style/flow. Thoughts?

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What’s a good amount of time to be at the senior planner level?

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At what point do you feel it is necessary to trademark a product or new tagline?

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For a start up,How to do branding?

What have you found most helpful in training up a very green junior brand planner or junior strategist? Any particular trainings or resources that are great at teaching foundational skills? I’ll be pulling them into projects and teaching through doing but I need some assistance in building up their core skills/training the strategy muscle.

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Thinking of switching to marketing at a non profit or university comms role. Any skills I need to get under@my belt before starting to apply or do you think there’s enough overlap to just learn on the job (quietly) thank you :)

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What do you expect from a junior strategist versus a strategist? How long do you expect a college graduate to be a junior strategist?

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Hi all,

I am a freelance strategist (mid-level), and I am looking for projects that I can support.
I can work remotely, and I appreciate any leads.
Thanks!

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Brand planners, how much time do you typically get when you’re on a new account writing a brief for a new integrated campaign? Do you find yourself having to negotiate/push back with account folks so you have the time to do it properly? Curious with shortening timelines these days how long you all have to think about a brand brief.

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Curiosity fuels strategists. What are you currently curious about that you believe could help you be better at your job as a strategist?

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Strategy is so weird. If you do your job right, you simplify complex things to the point that anyone can feel like an expert.
That's when the danger begins...

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Have you ever heard of the 3rd party recruiter Stuart Parkin placing a strategist in a role he reps? (Wondering what other people's experience is.)

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