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I actually disagree. You simplify things to the point where people wish they had thought of it themselves. Which is deceptively hard.
Think of it as shaping decisions. You’re not dumbing it down. You’re just focusing on what matters and ignoring the rest.
Reducing complexity is enormously difficult. Look at the iPhone. It seems so obvious and simple now, but designing it to that level of simplicity was outrageously difficult.
Simplicity is super hard - deceptively hard.
And good creatives appreciate that
A simpler way of stating it is simplicity for simplicity’s sake is easy. Effective simplicity is an art
another perspective is that your job is NOT to simplify. as strategists we should uncover a problem to solve and instigate solutions. Many of the categories and businesses we work in are not simple and people’s lives are anything but simple. don’t simplify, generate empathy and inspire ideas.
100%
@GSD1
Yep
It's even worse in media.
That’s also the beauty of it
This was literally just me complaining that I educated a group on a space so well that they felt they no longer needed me after. (Though, they later told others they literally couldn't have done it without me.)
It's NOT that deep. It was frustration.