What’s is like going from social strategy to brand strategy? Advice for making that career jump?

like
Posting as :
works at
You are currently posting as works at

I highly recommend going somewhere that will mentor you through the transition. I know that sounds dumb but based on your title you are senior and have been in social for a while --- it can create a bit of personal resistance. "I've always done x why do they keep asking for y." Also, there is a bunch of "secret sauce," that isn't the easiest to learn. Most of the steps are the same but the output looks very different.

like

I’d suggest seeing what opportunities you have to flex creative/brand strategy muscles wherever you’re at. On leaner accounts, someone may be willing to let you play both, with oversight. Learning to look at at an ask from the perspective of the 4 C’s and write a solid GET TO BY (BECAUSE) are key foundations for making the shift.

like

One other difference...in social it's more common to hear "I'm not the expert here...I defer to you." I have yet to meet someone in this industry who believes their brand strategy knowledge is lacking and is unsure about their opinions on the topic. Brand strategy entails a lot more debate, persuasion and conflict to the extent that affects your decision

like

Good answer

Considerably more difficult work, but considerably more rewarding.

Take the Mark Ritson Mini-MBA courses. They are explicitly designed for people looking to make this jump. I took them both and couldn't possibly recommend them more highly.

like

You need to learn the fundamentals of what works and why, as opposed to platform tricks and tips and trends.

like

Following!

like

Following!

Thank you all for the input, tons of great stuff to learn! Really appreciate the insight

Related Posts

Interested in development. Any recommendations on how to get started? Are there any organizations that will fund any part of a development project?

like

What books would you recommend for someone wanting to get better at sales?

like

Does anyone have experience sitting on boards? I’m interested in doing this at some point in my career, but am not sure how to get started and what’s typically required (both qualifications and work involved)

like

Anyone have some good resources they can send me to learn more about exiting to corporate strategy?

like

Does Lebanese diaspora really command more power in the MBB and T2 in the region? How can others navigate a career here?

like

I’m studying for the SHRM-CP with the Mometrix (study guides, online course, and flash cards), however I’m super overwhelmed with all of the information. What are some best practices to ensure I grasp all of the concept ? Any advice would be much appreciated!!!

Can someone tell me if a HRBP III is more senior level than a HRBP I? I’ve never really dealt with those titles so I am a little confused!

like

A good friend of mine graduated from Parsons this past summer, has degrees in Journalism and French, is a talented photographer and designer (which I feel I have a pretty decent eye for after working at a design-driven branding agency for half a decade). And I’m certain she’d make a fabulous junior AD or content strategist. Unfortunately she, like many in this pandemic, is still without a job. Any advice for her and/or shops/hiring managers/non-traditional job hunt tips to steer her towards?

like

What are the best consulting firms to have a clear path to exit into big tech?

likefunny

Considering leaving my bank BD to go to Jones. Pros and cons from those who have done that?

likehelpful

Hi,

I am going through psychological stress, mild depression and anxiety issues due to recent workload and have lost all motivation to continue. I am planning to quit but afraid will i get a job post that. What shall i do?

like

IMO I’ve never seen more pharma jobs open. And I keep seeing so many people in non-pharma looking for new jobs... well, we’ve got them. What’s the disconnect? Why do you think people won’t make the switch?

like

Anyone working at Amazon, American express or any product based/ analytics/ Fintech company
In Gurgaon?

Need some insights on Business analyst roles at these companies.
Skills, growth, package, etc.

like

How did you get into tech recruiting, and are you happy with it?

likehelpful

How easy is it to move from an investment bank firm to a tech company?

like

Stay or go ?

I'm at an early stage tech start up and gaining experience in an industry that I like. However, I am getting no formal training or sales coaching. Everything I've done so far (Inc. Targeted marketing and prospecting) has been self taught and I feel like I am lacking professional knowledge if I was to move onto a different company, especially considering that I am not involved in the full sales cycle.

like

Anyone in here moved from risk consulting (internal audit + external audit support) to FDD with the hopes of breaking into banking? Or have y’all seen it happen before? Would probably be a step down from a comp and wlb pov but it’s a means to an end..

like

As a fresher and having completed 2 months at DI I feel that there is no growth for me here. Has anyone felt the same?

like

Hey , I need some help ,I am a backend Java dev with 7+yrs of experience, however I am looking for a switch and I do have an interview scheduled with a startup looking for NodeJs+ReactJs , I desperately need to convert this ,what can I do ? Any tips ?

like

Hi all - just joining and looking for some guidance! I am currently in an IT internship position (making pretty solid money considering) and following this summer I will stay on part time during my senior year (discussing a full-time job offer after already). I’m getting my computer science degree, so I would like to do something more technical in the workplace when I graduate. How do I advocate myself for that to my manager without sounding unappreciative of the position I’m in?

like

More Posts

How long do you have after getting your PR card to move to Canada before the PR is invalid?

like

will cognizant blacklist me if i didn't join. my joining date in cognizant is 24th april and thinking of emailing my decision today.

like

Is getting a masters worth it? Would pursuing a masters degree earn me any hike in my current job (current role: data analyst)?

helpfullike

Hey Deloitters (or those familiar)- what do you make of the Business Chemistry frameworks around introversion? (i.e. Drivers and Integrators have differentiated types but not Pioneers or Guardians?)

Post Photo

Man, I miss when Obama was president. You know, last week

like

Let's have a productive conversation about the Google employee who was just fired for his controversial diversity memo

like

Merry Christmas/ Holidays. Anyone know of good resources / ways to improve structuring our work as a job manager?

like

Hi all, i have an interview scheduled with coinbase. Can someone please suggest what is the complexity of questions asked in coinbase. Medium/ hard leetcode ?

like

What is the most difficult part of buying a home for the first time?

likehelpful

Any other lonely social workers in here? I mean a lot to some of the people on my caseload but that's about it. Don't have any family near me and it's hard to make friends with non-SW's mostly just because I'm too tired after work to want to do much. Do you spend most of your time alone or is your social time self care for you? Just feel like I don't have a support system!

like

Did Epsilon just go through a round of layoffs ?

like

Hi! This is post is for a friend who was recently laid off due to budget constraints at their company. They’re actively looking for new roles in Business Analytics, Finance or a combination of both. Any referral would be extremely appreciated.

like

2021 Recruitment: What are the recruitment expectations for your firms this year? Is it going to be similar to last year with little to no recruiting in the UAE and some in KSA, or you reckon will be generally better?
My firm, a small boutique in the region, is only recruiting on a case-by-case basis this year.

like

What is the best way to handle group financial consolidation in a multinational company?

like

Thoughts on Mt.Gox?

like

TRX, HODL or SELL ? Should I buy more ?

Does anyone from PwC have a list of the favorite groups shortcuts for excel? Please provide. Much appreciated .

like

June 17: It’s National Freelancer Day..

how are you celebrating? 💸 🥳

Post Photo
likefunny

Switching from consulting to product managment role. Any recs for prep (books, online courses, etc.)? Thank you!!! 😊😊

like

Additional Posts in Strategy & Planning

Anyone work at Instrument’s PDX office? Just applied for the Senior Strategist position. Have both UX and Brand experience. What’s it like to work there? Looking to move back to the PNW!

How common is it for a strategist to have a website/portfolio?

helpful

Looking for some advice here: I work for a client that loves me & I love him back as well. Get along super well with the creative team and we’re like “one team” . However, I am having problems with the management of my agency. I thought of maybe talking with my client about it (the CMO) to see if he pressures the account MDs. Any tips on how to solve this situation?

like

What blogs, podcasts, twitter accounts, newsletters etc. should ever planner follow?

like

What value do brand strategy consultancies like Siegel+Gale, Landor, Interbrand, etc bring to the table? Doesn't what ultimately get implemented by ad agencies primarily influence the brand strategy?

What’s the word on Ace Metrix? Pros, cons? Every tool has them. More and more of my clients are using it... both for creative pre testing and measurement.

Salary range for a Strategist (mid level) in NYC?

like

Thoughts on VCCP London for strategy?

like

Amazon should act as Santa during the holidays and deliver one gift fully wrapped from your wish list for free every year to everyone with Prime just to say thank you for choosing us. Bad idea or good

like

Do any of you work at Havas NY? If so, do you like it? How’s the culture?

like
like

Anyone have any good diversity training resources?

like

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

like

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

like

Do you drink at holiday parties? This is the first company I've worked for that does a real holiday party and I'm kind of anxious about letting my guard down around my co-workers like that...

like

Hi strategists. Has anyone conducted a scenario planning workshop for their clients? If so do you have any recommended exercises or tools or just advice in general? TIA

like

Developing an outbound marketing strategy for product marketing teams. Best ESPs specifically for outbound emails? Currently used HubSpot for inbound.

like

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

like

What’s the going hourly rate for freelance consulting on Brand Positioning work in San Francisco?

like

What is the best way to find out if a career in Strategy is right for you?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal