im an AD that does a lot of photo art direction. I’m putting together case studies of my portfolio to show during interviews, as my site only has the final images, what exactly do you show during the interview process? Almost all content about showing process during an interview is about UX/UI, logo, branding, etc, & really nothing for photo art direction.

Exactly what part brief do you include? Do u include an intro to each brand/target audience? moodboard/mockups?

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Show the behind the scenes, walk through your process. The final output is only part of the job and never shows off all that goes into it.

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Is this a good example of peeking behind the curtain? It’s the only example I could find online of the process for photo ADs: https://sanjida.myportfolio.com/art-direction

So project/product description, moodboard/inspo images, sketches/mockups, and then final images?

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Since briefs form marketing can have a lot of information, I’m not sure exactly what it’s important to include from the brief itself. Also is the “marketing description” of the target consumer necessary? Like “X girl values xyz, she’s confident, mysterious, etc etc”? Age demographics? I’m not sure exactly what to pull. Also, what parts of the process do I actually show? I don’t have mockups of all the work I have, but would those even need to be shown?

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