I'm m entering my third year at uni in London and have been thinking about what I want to work in. I've been set on strategy consulting for a while but have recently been looking in Strategic Communications consulting firms and the sort of work they do. Had a few questions:

Is the industry projected to suffer in the next few years with AI? Or is it a stable market.

Is there scope for progression and decent remuneration in London?

What advice would you give to someone looking to break in?

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The junior roles in strategy will certainly change. Because the science of strategy (research, data etc) will be done quicker with ai. However the art of strategy, defining an insight not just a fact or an observation will be ok (for now).

It may be harder to get initial roles, but get really proficient in using ai to do the research phase quickly (and accurately) and you’ll stand out.

AI stills fails to see the nuance of culture and tends to fall to the obvious. So you can win there too.

Finally strategy is well paid but there aren’t as many rungs on the ladder so it can feel like process is slow, especially compared to others.

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