What are the key differences in an account management role between PR firms and traditional ad agencies? Are there any major skills someone would need to build when transitioning to ad land? Or is a lot of it transferable?

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Being able to sell in and manage different types of offerings - while you don’t need to be the expert, you need to have basic knowledge of many new services (broader creative strategy, print, event collateral, various types of ad units, new analytics / reporting metrics tied to driving revenue, web or app development). You’ll need to orchestrate all working in unison as opposed to just the PR deliverables.

I made that move and it was well worth it! Very transferable but majorly broadened my skill set.

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That rings true - especially the part about doing everything at PR firm, everyone seem to be a generalist but I’m not sure if anyone is really great in any one area. Where’s in ad land if you’re a creative / strategist / account manager you’re supposed to be great at that position.

Agree with Vice President 1 - In PR account folks create deliverables and write content more than in traditional or digital ad agencies.

In advertising, you need to be conversant in digital, understand a clients marketing objectives and be able to listen for buying signals and readiness. You need to be able to lead a team of cross functional members toward developing a scope of work. You also may have the luxury of working with a project manager- many comms account people are used to doing that themselves.

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I think that (in my experience) PR and Comms professionals are skilled in communication tactics and public influence (one to many) and sector knowledge is very important, as is media relations. In adland, it’s about digital, personalization and conversion - you can make the leap from one to the other particularly if your in what Comms calls “integrated services” - digital activation. The tension I tend to see is in Account services, strategy and PM.

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Fish who have been feds,

I have been stuck deciding between two offers (both in IC, but one is more program analysis -similar to consulting work but on the fed side, and actual analysis).

The program analysis offer is at a higher GS level and a more well known agency, but is not what I’m interested in.

Does anyone have any advice on how to make a decision? Go with what I want to do, or go with the more well known agency and higher gs?

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Hi Fishes !!!

I'm looking for a job referral for an entry level project management and market research job profile. I have 10 months of experience and available for immediate joining.

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I used to be a consultant, now work in product marketing at a health tech startup. My goal is to transition to a PM role in big tech. What’s the best way to do so? What are the skills I need to gain / demonstrate to be able to be a PM?

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For those of you that jumped from Big 4 to smaller audit firms, what are some of the things that you did that helped you have a successful and fulfilling career at your smaller firm?

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Does anyone work/has worked as an AM in the field of Architecture or in store planning? I’m currently in eCommerce/advertising but am speaking with a recruiter for an architecture which would be totally new for me.

Overall I’d like to know how you like the field, the pros and cons etc.

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What is the life sciences specialist role at LEK like? How do the responsibilities and progression / future opportunities differ between LSS and a generalist consultant working in the life sciences space?

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To all who have exited from life sciences consulting, what firm did you work at, what did you exit into, and how is it going?

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Where should I apply if I want to exit consulting but significantly increase my TC. Currently ~250k (200k base, 50k billable bonus).

16 YoE; T2 city; background in analytics / data science / AI + strategy consulting.

Don't want to work in MANGA because their goals are uninteresting to me and their practices are pathetic.

Other options?

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We are hiring! Great work/life balance and exposure. PM me if you want a referral.

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Is a strategic Chief of Staff role at a small global company ($100-$200 revenue) a good exit for 3 YOE in consulting?

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Tenured Ms that have gone from tier 2/big 4/ACN to MBB laterally (yes this is happening now) - have you noticed any significantly better exit opps coming through or differences in what recruiters are reaching out for? Curious about this.

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Any opening for data scientist in EY GDS. I have total 8 YOE and 3 years in data science. I am seeing vaccancy for GDS team in LinkedIn, if there are any can someone refer me ?

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I applied for a role a few days ago and found the relevant hiring manager today via LinkedIn. Should I send a follow up mail/introduce myself to this person. Would it leave a good impression or come across as desperate?

Btw, the person is in a “Talent Acquisition” position at the company.

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Anyone looking to hire an entry level accountant position with no experience?

It’s been difficult to get a job around here.

What I have:
- Bachelors in Accounting
- Starting Masters in Accounting in January 2023

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If I start a full-time position as a Product Engineer, what salary should I expect within the Metro-Detroit Area?

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Hi all,
I graduated during Covid with a double major in business administration and business management with a minor in marketing and magically ended up in sales because I needed a job. I’m about to take a data analytics course to make an attempt to break into that field. I’m currently looking for a mentor to help guide me during this time. Also, if anyone is willing to look over my resume and give me tips on how to make it more presentable for recruiters in DA that would be very helpful. Thanks

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How did current in-house attorneys find their positions? I am currently in big law with 3 years of experience. Seems that most recruiters can only help me lateral to other big law firms.

Bring interviewed for a data center role at a FAANG in an engineering capacity. Is this considered a tech or non-tech title within most companies?

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My team lead calls be exactly at the time of logout and keeps pinging me to complete everything by eod.

How can escape from this situation.
I want to set boundaries in the beginning itself.


Any kind of suggestions are appreciated

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Is a strategic Chief of Staff role at a small global company ($100-$200 revenue) a good exit for 3 YOE in consulting?

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Looking for best WFH setup ideas! Share what worked best for you pls!

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Tenured Ms that have gone from tier 2/big 4/ACN to MBB laterally (yes this is happening now) - have you noticed any significantly better exit opps coming through or differences in what recruiters are reaching out for? Curious about this.

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Any opening for data scientist in EY GDS. I have total 8 YOE and 3 years in data science. I am seeing vaccancy for GDS team in LinkedIn, if there are any can someone refer me ?

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I got an email from a Cybersecurity Advisory Partner with the subject "Catch-up". Last week we all rolled-off from project abruptly b/c the client terminated the contract. Am I getting laid off?

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Why do I feel so poor?

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Really like an apartment 5 min walking of Times Square. Any pros / cons of living in that area?

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Hi, i have my joining with cognizant tomorrow(12 sep), i have received the onboarding pass but haven't received any onboarding meeting invite , when do they generally send the meeting invite?

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Which companies pay highest salaries for Data Engineers with experience in Hadoop, Spark and Cloud in India?

How much can one expect getting paid with

mentioned skill stack!

Cloudera Certified Bigdata Developer- (Spark) and Hybrid Cloud Certified Data Engineer(both Azure and GCP).

Total Experience is 5.5 years. Hadoop/Spark: 5.5 years.

Cloud experience is 2.4 years, (1.1 in Azure and 1.3 in GCP).

Other skills: Python, Shell scripting, SQL.

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Hello People,
Iam working in service desk in dell for 3LPA ,iam looking for job,is it possible for me to get 100% hike?like 6 LPA?

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Best bars in Salt Lake?

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Austin’s Christmas tree 🫠😵‍💫

Post Photo
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What will be provided in Accenture new joiners kit

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What was your experience with the LSAT? Do you think it's gatekeeping, preventing students who can't afford it (often people of color) from entering the field? OR is it helping future attorney's of color by giving them a chance to go to a top school regardless of grades? I've seen questions about the LSAT all day and just want to know how people feel.

likesmart

Fishes who applied for UK Visa, I need to submit last 3 year's ITR. Which one of the below shall I submit -

1) Single page Receipt from the IT Portal.
2) Multi page detailed form from the IT portal.
3) Intimation 143(1) which IT department sends after processing.

Help appreciated. Thanks

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Anyone else finding it really hard to care about super bowl commercials this year? They feel like a relic from another time to me.

likesmarthelpful

Any one planned or attended an Indian wedding in Seattle or New Jersey area? Can you please personal message me? I’m planning my wedding in December and would like some insights. Thank you!

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Anyone travelling from pune to mumbai today?

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Additional Posts in PR and Communications

I'm looking to return to the U.S. after over a decade living and working in SSA (Marcom for ecommerce startups and tech enabled nonprofits). I've been job hunting as I plan my move in the fall but haven't gotten any serious bites. Does anyone have any pointers to ease the process of transcontinental job hunting?

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Think about your best manager…what traits do / did they possess? What made them shine as leaders?

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When your hear top tier agency, which PR agencies come to mind?

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Hi all- curious if anyone can speak to life at LifeSci Comms in NY? Appreciate any insight!

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See the George Floyd trial verdict will be announced in the next hour.

How are you counseling clients around this? Or, are you not counseling clients on this?

Curious to hear from the bowl.

likesmart

Any insight into Red Havas ? I’ve been interviewing with them and it seems too good to be true…

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My team oversees internal comms and we’re in the process of signing on BananaTag.

Any fishies out there that can share what level of reporting + KPIs you’re providing leadership?

We plan to use it for exec comms and department-level leadership (HR, IT, etc.).

We’ve historically done mass communication through Outlook, so this will be our first time getting insight into staff e-mail + Teams performance.

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What is a typical salary for an SVP, 15 years of experience, at a large PR agency in the LA or NYC market?

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Any thoughts on how New York City’s salary transparency law will play out?

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Best NY companies for healthcare PR? Looking for insights based on culture/work-life balance as well as salary.

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About to start a new role as an Associate Director for a PR agency. How do I prepare for this job ahead of time? Any tips and tricks welcome.

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Is anyone else having the worst time switching jobs? I’ve been applying for a year and haven’t gotten any job offers even though I get interviews. If anyone knows of a headhunter I could reach out to though I’d be so appreciative! I’m so frustrated….

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Hi there, I’ve stalled in my career and have little room for upward movement with my current company. I’ve been with my current company for 5 years and I’m trying to figure out my next steps. Any suggestions on the best places to find reputable career coaches? TIA

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Does your brand use the Oxford comma?

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what is working at a crisis management firm like? broad question, i know, but i don’t know much about the field! (i currently work at an ad agency, but i’m considering a career pivot.)

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Hearing of layoffs with some Chicago agencies. MSL...Porter...Ketchum...others? Sign of bad economy coming? Hate to sound skittish, but I lived through 2008

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Anyone have advice for advancing in your current role? My co-worker was hired in at manager level but somehow “proved” he was actually doing director level work and got a title promotion and salary increase in less than a year. I also went above and beyond my job as well (covering for him for a month while he was away on paternity leave) while taking on other projects outside of my job title and got zip—no raise or recognition. Any advice would be appreciated!

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Curious what other junior associates at PR agencies are making off the bat? I earned my master’s degree last year and accepted a JA role for $36K. Recently, my salary was adjusted to $40K due to having been on the lower end of the pay spectrum for my role. Wondering if my new salary is more aligned with others at my level.

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