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One of my favorite podcasts did an episode on Adderall. Most of the info won’t be new, but there were some interesting snippets in there. I also thought it was a useful educational resource to share with your family and friends.
https://open.spotify.com/episode/09GrvBHXIU0ECgLZHcN35b?si=pUH-Q-1JQa2j3YHNV3uhZQ
Austin’s Christmas tree 🫠😵💫

Anyone travelling from pune to mumbai today?
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Does your brand use the Oxford comma?
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Being able to sell in and manage different types of offerings - while you don’t need to be the expert, you need to have basic knowledge of many new services (broader creative strategy, print, event collateral, various types of ad units, new analytics / reporting metrics tied to driving revenue, web or app development). You’ll need to orchestrate all working in unison as opposed to just the PR deliverables.
I made that move and it was well worth it! Very transferable but majorly broadened my skill set.
That rings true - especially the part about doing everything at PR firm, everyone seem to be a generalist but I’m not sure if anyone is really great in any one area. Where’s in ad land if you’re a creative / strategist / account manager you’re supposed to be great at that position.
Agree with Vice President 1 - In PR account folks create deliverables and write content more than in traditional or digital ad agencies.
In advertising, you need to be conversant in digital, understand a clients marketing objectives and be able to listen for buying signals and readiness. You need to be able to lead a team of cross functional members toward developing a scope of work. You also may have the luxury of working with a project manager- many comms account people are used to doing that themselves.
I think that (in my experience) PR and Comms professionals are skilled in communication tactics and public influence (one to many) and sector knowledge is very important, as is media relations. In adland, it’s about digital, personalization and conversion - you can make the leap from one to the other particularly if your in what Comms calls “integrated services” - digital activation. The tension I tend to see is in Account services, strategy and PM.