What does a good earned media strategy look like to you?

like
Posting as :
works at
You are currently posting as works at

i feel like they’re all pretty similar…

long leads
short leads
tier ones, twos, & threes
consumer/lifestyle and trades

i think it’s more about who you know and your relationship with them

like

It depends on who the target audience is and what media they’re consuming. Regarding relationships yes always good to have them and establishing yourself as a go-to in your industry for information and insights. Overall, getting coverage depends on whether your pitch solves a problem, is of interest or informative to the media outlets audience.

like

Cover all forms of media. Broadcast/tv, print, radio. Agree it depends on your relationships.

Uff what a question! I mean, there are many aspects but I think something that is at top of mind for me is one that has a very clear business goal in mind. It's not just "media for media's sake" - are you trying to sway public opinion on a topic, apply political pressure, sell a product, whatever that goal is, will earned media help you achieve it? I'm in a niche industry where our potential customer-base is literally a handful of people, so our earned media strategy is very specialized - we don't have the resources or interest in spending a lot of time on consumer, mainstream media because the cost/benefit simply doesn't add up. So that's that for me, I think. Holistically, does your media strategy align with your business' core objective.

Related Posts

I'm a masochist. PRQ tied up a ton of my assets during the last run up in early 2021 while crabbing and dumped just as bad as other alts in May. I just heard whispers of a big cex listing and put some money back into it. 😬

like

What are you accumulating during this bear market?

like

Question for the group: How to trade stagflation? Shorts and commodities / precious metals only get you so far.

like

Hi,
I am looking to renew my contract with a telecom giant in Toronto, Canada . I am a back end java developer with experience in micro services. Overall experience of 6 years . What is the market per hour rate for the above skills ? Don’t want to undersell myself . Need your insights !
Thank you !

like
like

Friend asked to buy my SPG/marriott points. How would that work hypothetically? $0.027/SPG , $0.009/Marriott? (According to Points guy) & transfer to their account?

like

Have you ever applied to a lower level position and convinced them to just give you the title you already have? Is it just a matter of salary and if they can afford you/your title?

like

People actually work 9-5s? Must be nice 😒

Bain & Company Hey, looking for some referrals for Consulting roles in/around Chicago. Currently working as a Data scientist.
Bain & Company McKinsey & Company Boston Consulting Group PwC KPMG L.E.K. Consulting

like

Got an offer from pwc in the data privacy role.
With 13.5 Lpa currently i’m at 12 and made switch on march.
Though my current company is an mnc but not that big and no work pressure is there, amazing work life balance. However, there is little to no learning and its very slow, the project is just starting and the client itself is not clear what they want. Do you think I should switch just because its a big 4. Please help me decide. Yoe -3.5

like

What is a look back analysis?

like
like

Wipro is hiring for Senior/Lead DFT Engineer
Experience: 4-12 years

Expertise in DFT Methodology like Scan and Test Access Mechanisms
Knowledge in RF/ Mixed Signal circuit design
Experience in Pre-Si Verification using SV/ UVM
Experience in Gate level simulations

Work Location: Bangalore, Cochin, Pune, Noida

like

Any McK fuel people in here? Kinda curious about this segment in reference to deal structure. Is it all commercial debt?

like

If I have a six year old and 150k in a 529, can I say I’m done?

like

Now that the rents are going higher and housing is not affordable. With wfh option is it good idea to love to ranch with house?

Anyone here invested or opted as primary living place outside of cities?

Cheers

like

My hidden talent is finding houses I love that are way outside my price range.

likefunny

What is EY Edge in FSO? What do you do and what are the hours like?

like

Additional Posts in PR and Communications

My team oversees internal comms and we’re in the process of signing on BananaTag.

Any fishies out there that can share what level of reporting + KPIs you’re providing leadership?

We plan to use it for exec comms and department-level leadership (HR, IT, etc.).

We’ve historically done mass communication through Outlook, so this will be our first time getting insight into staff e-mail + Teams performance.

like

Feeling a little lost in my new role as program manager. Any advice or recs?

like

Anyone else think headlines for pitches and client presentations are bullshit? Those headlines will never exist

like

Any insights on PR agency MBooth?

like

Best NY companies for healthcare PR? Looking for insights based on culture/work-life balance as well as salary.

like

What are some of your recos for the best comms/PR books and sites to learn more deeply and further your knowledge in your role?

PR agencies: why are we even talking about going back to the office before a vaccine? Our jobs can be done 100% remotely with no negative effects. I’m confused why there is such a focus on talking about this right now

like

Has anyone ever worked with a recruiter/headhunter? Are there any pr/mar comms focused firms you'd recommend?

like

Which recruiters do you all find have the best connections to in-house job opportunities? I am DONE with agency life. TIA!

like

I have two things i want to know!
1. I have a an interview with Disney coming up for a Comms strategy specialist. How should I prep for that?
2. I want to apply to Microsoft for a Comms Manager role. I am having a hard time on finding the right people to network with for a referral/how to stand out from the crowd.
So if anyone has any tips or people i can talk to would be great!!

Anyone in an in-house media or creative agency comms role in NYC, that could give me an idea of salary at director level? Above associate level. I’m London based looking to move.

like

What is a typical salary for an SVP, 15 years of experience, at a large PR agency in the LA or NYC market?

like

Weber folks! At what point do you become eligible for a yearly bonus and how is your bonus determined? Any tie to billable hours?

like

Thoughts on MMC as an agency?

like

Best PR firms for digital agency?

15 YOE, recently started my first tech PR job at a large, stable company & have been asked to get ~20 SMEs in front of media. Subject matter is not sexy. I lead PR for all of U.S. & have no other PR colleagues. My agency’s budget is 100k/year & they’re spread too thin to hit their KPIs. I feel set up to fail & feel we should be focusing on a handful of SMEs and only our sexiest topics. Any advice on mitigating unrealistic expectations for coverage? Anyone handled similar problems in the past?

like

Any thoughts on how New York City’s salary transparency law will play out?

like

Has anyone’s agency developed a practice focused on social justice in the past couple months? Saw Praytell’s and was curious about if other agencies had too.

like

Does your brand use the Oxford comma?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal