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What comes next? Whatever you want. If you just became ACD, learn the managing side and see if/how much you like it. It is potentially your stepping stone to become CD later if you wish. Or you can choose to stay there and be good at it.
I have been an ACD since like 2014, so… like 10 years. I’m 50 as well. By most accounts I probably should be CD, but there are several reasons I’m not CD. First of all, I don’t want to stop doing the work. I’m good at it. And while I’m ok at managing, I don’t exactly enjoy it as much. If I become CD I will probably be in back to back meetings all day and will have to hand the creativity to my team. I will miss the writing and the brainstorming and other stuff.
A lot of people hate the ACD position and think it’s one of the most demanding. But some people inversely think it’s the best creative position. As an ACD you’re expected to be the top creative problem solver. The one who has enough experience to crack everything else the other teams can’t. Or at least do it better and faster. Or lead the team to do it. But you’re still getting your hands dirty. As a CD that let becomes less and less part of the job.
Try the new role and see what you’re good at and what you’re not. You actually may find out you love managing more than actually getting your hands dirty. That’s ok too.
Don’t stop learning. That’s what will kill your career. It’s not the grey hairs.
Thank you for your thoughtful response. I’m not especially driven to become a Creative Director either. What I truly love is the craft — creating, solving, building — and like you, I know I’m good at it. But after so many years in the industry, I sometimes feel a deep disconnect between how much I’ve given and what I’ve gotten back. It’s hard to explain — I had a late start, and that’s part of it. But more than titles or promotions, I just wish I had reached a few personal milestones by now. Moments that made me feel like it was all worth it.
I think one of the great errors creative people make is that they feel they should become a creative director. It’s a different job. Different skills. ACD is a great job. You get to mentor some, lead some, and still get to actively create - there’s less politics, less pressure, and less BS. And while you don’t get to make what a CD makes, it’s still pretty good money in the grand scheme of things. Sit right. Enjoy where you are. And your next move will be apparent when you’re ready for it. And if not, you’ve ascended to a pretty great place.
Write a resume every couple of months. It keeps you aware of what your value is. And write the resume you want to have so you know what to work for.
Real talk, if you’re over 50 in advertising you need to be figuring out what your next career is, not your next title. Take my word for it or not, the phone stops ringing after 50 if you have to look for a new job. I’m not saying this to upset you, I say this to help you perhaps reframe your thinking.
“Mileage may vary”🤣
What are your goals?
Great advice here!^
Gooble Gobble One of Us
Honestly i feel seen as hell with this post.