I'm seeing a lot of opt out to mother's day emails this year. Seems like a trend for brands to do. Do you think its a strong move or is it just a virtue signal moments for brands to jump on board with?

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It’s always been the latter, in my opinion. Is the unsubscribe rate higher YoY during the Mother’s Day email you sent?

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Ahh I see. I thought you were one of the marketers. Your feelings those texts + email brought about made me realize that Mothers Day content will hit very negatively for anyone who has lost their mother. Those could be triggering some unsubscribe reactions.

That, and young women who don’t ever plan to be moms may roll their eyes at said content. Sometimes women get sent content like this based on demographics in the database alone, which segues into email distribution lists.

I wish there were more of these options when my son died a week before Mother’s Day. That year the holiday was beyond triggering. I’m a marketer and a loss mom so I have a different perspective here, but my loss parent friends all love this option and see it as thoughtful and heartfelt. We are a small but passionate community

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I am surprised this hasn’t been called single Mother’s Day,

It really should be, though I can’t say I’m surprised it’s not focused on single mothers.

That’d be a cool campaign for certain brands though if you do partake in Mothers Day advertising

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