Social media is changing, from IG going to video and Twitter….well. It has become clear how important focusing on multiple social media channels can be.

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Twitter is losing its appeal. In the past, it was a great way to communicate with others in real-time, but now there are so many other platforms that offer that same service. Plus, Twitter's character limit makes it difficult to say anything meaningful in a short amount of time.

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You are absolutely right, I don't settle for just one social network even though I have a preference for some but it is better to be updated all the time.

One day you're focusing on your Twitter marketing campaign and the next the entire platform is in shambles. Diversifying is important

Stay up to date or get left behind, it's just the nature of things even outside of our field

Yup, that's why you never want to put all your eggs in one basket

It has become clear that in order to maximize the impact of social media, it is important to focus on multiple channels. This means not only having a presence on Instagram and Twitter, but also other platforms like LinkedIn, YouTube, and even Snapchat.

By diversifying your social media efforts, you can reach a larger audience and create a more well-rounded online presence.

Instagram is growing in popularity. It's a great way to share photos and videos with your followers, and the platform is constantly being updated with new features. If you're looking to reach a younger audience, Instagram is definitely the social media channel for you.

Since IG changed to promoting video content over images, it has also changed the type of accounts that do well and the type of people active on the platform. I wouldn't say it's the best choice for everyone right now.

I had two influencer friends who lost half their income overnight when IG made the switch to promoting video instead of images. It can be time consuming to maintain multiple platforms but it's the only way to have some security that you'll maintain your following if one goes down.

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