I'm trying to be a full-time content creator on YouTube and it feels like a looong road ahead. Do you all think it's true that caring about the number of subscribers is not the right approach? I mean, the point, after all, is to make money. What is a more intentional way to bolster the number of subscribers on your channel?

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The point is not to make money. The point is to say something you need to say.

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It’s true. If you’re only thinking about the numbers and metrics, and not actually focused on providing valuable content that you enjoy creating—you’re bound to have a lot more obstacles along the way.

Provide value.
Learn your audience.
The money will follow eventually.

If you only care about the numbers, you’re already going into it with the wrong intention.

It’s the same as solely chasing awards in advertising. Do good work/content, awards/followers will come. And you really need to enjoy the process not just the outcome.

I didn’t try to be a YouTuber, but I did try to build a brand and audience across Instagram, Tumblr, and a blog a few years ago. It is *hard,* and in the end, the reason I stopped is because I simply wasn’t growing my audience enough. No audience meant no one gave me real money to do stuff, and I couldn’t justify the amount of time it was taking to produce all the content anymore.

Do it because you love it, not to make money, because you will not make significant money off it for a long time—potentially ever. Keep a steady, sustainable career going at the same time that *isn’t this* and you’ll remove a lot of the headaches.

Passion about money over what you're creating will always be obvious to viewers

Provide value.
Improve quality over time.
Good things will come.

There are a lot of YouTube channels I may not like or understand. I can still appreciate the work and sincerity of their creators. I think that’s what grows an audience and I feel it’s what people will seek even more as AI floods these social channels with garbage.

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