I’ve always been comfortable concepting and writing. But when it comes to nitty gritty logistical stuff, I struggle. Like the discussions about aspect ratios, social post timelines, and the nuances of Facebook collection ads.

Can any other writers relate?

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I hate all that stuff

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It’s the worst. It also seems like a big part of our jobs, unfortunately

More creatives are like that than not. It’s a big reason why so many of us go and stay freelance.

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But even as a freelancer, isn’t it unavoidable? It’s part of every creative job.

The minutiae is soul crushing

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Put them in a spreadsheet and my brain implodes.

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oh dear - isn't there a project manager or operations person who can help with that? Not fair for copywriters to do.

Of course, it sucks

You are not alone. More spreadsheets as you head up I’m afraid.

Bleghhhh

Technically it’s not your job?

Aspect ratio is more for art director. You work together how your copy would work in the layout. The social post timelines should come from your PM or AE who would help streamline when things are needed. As for the collection ads… what the heck are those 🤣

I wish you were right. And if the year were 2007, you’d be dead on.

The issue is that creatives are now oftentimes responsible for handling stuff that’s not creative at all these days.

It’s become a large part of the job.

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