Any advice for a CD team who wants to move to pharma? We’ve freelanced in the space, but don’t have work in our books. Currently we’re running a large CPG brand, FT at a network agency in NYC.

likefunny
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Why do you guys want to move to pharma?

likeupliftingfunny

What type of pharma? HCP or DTC? It’ll be tough for you to come in at a CD level with no pharma in your books. It’s a whole different industry from general. It’s the world of the FDA and MedReg.

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Yeah we can put some, but we’ve been working 10+ yrs so it felt a bit out of place with the rest of our work. I might have freelance colored glasses on, but HCP seemed to be better creatively. At least with sneaking in some clever interesting ideas inbetween the harder working stuff.

likefunny

It is. DTC TV, is easily the hardest format to do good work in. Lots of interesting opportunities in creating products for patients that help diagnose their condition or address an aspect of it that the treatment doesn’t.

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Good luck. Just be aware that if you’re looking to get into a pharma shop that does DTC, they’re not just going to hand over the juiciest assignments in the agency to new people. Senior staff creatives cling tightly to those accounts. You may have to come in and win new biz to be put on a consumer account.

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Can you put any of your freelance pharma work in your books? Even if it’s not produced.

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OP, contact Bernardo at Grey. He’s filling the shop with people like you

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I’m just really curious. What’s the appeal to work in pharma?

funny

It is more stable! But nothing is entirely stable right now. It’s less political, less egos, but still somewhat political.

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