Is anyone else feeling that "trust," not "attention," is the new bottleneck in B2B marketing?

It feels like the old tactics of capturing attention are having diminishing returns. Buyers are more skeptical than ever. The real challenge is building verifiable trust. We've started calling this the "Trust Economy."

Just published a piece on this philosophy. Curious if other pros are seeing this shift, details- www.seosiri.com/2025/09/content-marketing-philosophy.html

#MarketingStrategy #B2BMark

CSR - trip cancelation insurance claim has been filed. They came back asking for letterheads for any refunds. I booked travel via Expedia.. the reservations says no refunds. How do I go about it now?

I’m a first year associate and perpetually concerned I’m going to get fired bc I feel like my work product isn’t at the level it should be. Does anyone have an idea of how easy/ hard it is to get fired?

Anybody had the Popeyes chicken sandwich?

What is the HRA policy in Accenture? I got to know that i can't claim HRa if my base location is city A and living in a rental accommodation in City B?
Is that true?

Wednesday rant: Young producers if you don’t knw find a mentor or ask questions to learn how to do your job. Your mistakes costs money!!!

Looking to do a fall shoot for a client before the leaves have changed and fallen. I need prop leaves. Anyone have any ideas about how where to contact for a massive amount of fake fall leaves?

When does a person get promotion from manager to senior manager in cognizant?

What is your commute? Trying to gauge how far I should be willing to go for a good hospital lol

How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

Hello everyone 👋🏾 I wanted to share a few roles we are hiring for across fund administration and fund onboarding. These roles can be remote within the US (a few states) and Ontario / British Columbia, Canada. If you’re interested and feel that your background aligns, please reach out to me to chat. The detail of roles are in the comments below:

Received an offer from another company with a salary increase of about 25%. I’d like to not leave my current company. How to approach my boss in the most polite way and hoping for a raise?

How do you handle people complaining about store policies? I don't make the rules, but I don't want to be rude

Hi Fishes,

What should be the asking CTC for below profile at Capgemini?
9 years - IoT

Diversification is the key. My portfolio includes a bit of most of these.

1. Debt/Liquid mutual funds (direct)
2. Gold
3. REIT (fractional ownership and distribution)
4. Equity mutual funds (ELSS, direct)
5. Direct equity (India)
6. US stocks and ETFs (tech & genomics)
7. Crypto currency (interest deposits)

For people in consulting - do you often read books about project management and motivation? Would appreciate your recommendations (preferably the ones with more than one thought for the whole brick of text 🤨).

If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

What tools do you use for quarterly brand trackers? I’d like to do a survey for my customers to measure brand sentiment. Are there better tools than Google Form?

Any UK-based Digital Marketing 🐟 looking for a role with a people-centric global boutique? DM me your skills and I'll share the roles with you!

I have worked in the demand gen/paid acquisition department for two years and am looking to get involved in brand strategizing (working with marketing agencies, being great at brand voice, creative direction, etc). What’s your go-to resources to learn more about branding? And if you have had similar experience, what’s your journey like?

Hi, I’m looking to switch into marketing (entry level), as consulting is not aligned with my skill set/passions. Does anyone know of any ad agencies in LA that have good work-life balance, good pay, PTO, great culture, promotions, training? Your help means more than you know!!! Looking to do informational interviews and try to network my way in, as I feel the barrier to entry was much harder than anticipated. Anything helps, thank you so much!

I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

Does anyone have any recommendations for a multitouch attribution setup in HubSpot?

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

I’m job searching right now and applied for a job I was a little overqualified for just to shoot my shot and get my foot in the door with a great brand. The hiring mgr took the time to email me to tell me I was overqualified and offered to help me get connected to his network. He’s been so kind and helpful and I’m kind of in shock at his generosity. Even if an offer doesn’t come from it, is it weird if I send him a Starbucks gift card or something as a thank you? What’s appropriate?

Hi Everyone, our organization is looking to add an experienced account leader to our team. Through the vehicle of a digital marketing & analytics agency, our mission is twofold and ordered: 1) to empower our team to achieve their dreams and to best help others; 2) to honestly partner with our clients, and with their best interests, build scalable solutions that provide profitable growth.

Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

Hi all, I have started my search for my next position as my current one is at a dead end! Anyone is looking or know of someone looking for a digital marketing and communication manager/director? I have over 7 yoe and have developed departments for my employers from scratch. Can discuss it further if you like.
Would appreciate any suggestions.

Do you stay in a peoject you think you'll learn despite the demand of the job and abundance of your other current projects?

FYI have a current health issue that limits my working hours so am not sure how this'll work but I was thinking of learning from this experience.

So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

I’m interviewing for a start up and the role sounds interesting. Usually for the “test” part of the interview I’ve had to analyze data. This company wants me to develop a growth strategy that outlines key initiatives for growth, different opportunities, experiments I’d run, KPIs, and working cross-functionally.

Is this a lot for an interview?

I’m a little afraid of doing all this work to then just have them take my ideas and not hire me.

Any media buyers out there seeking order confirmation inventory at retail? I have a few new opportunities coming available in May/June.

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

Will an MBA set me apart? I have a BS in Marketing from top 15 undergraduate business program with a 3.8 gpa, 2 years work experience (3 by the time I’d enroll), and scored in the 63rd percentile on the gmat. This qualifies me for an average business school (ranked below ~50). My goal is to move into a management position within the next 5 years and eventually move into a director or c-suite role. At your companies, do most upper-level marketing employees have an MBA? Is it from a top school?

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.