Is anyone in your professional orbit tracking AAPI media trends? “Breakthrough ROI: Investing in Asian American audiences and media” is a new report out from Nielsen. Some insights: “AAPI adults spend an average of more than nine hours per week using computers—nearly an hour longer than the general U.S. adult population.” And: “They also stream 53% of their total television content, up from 45% the year before.“
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No we aren’t, but I feel like there’s a need to dive further into these minority groups to better understand the data and how to speak to them effectively. There’s a big need for that.