Is Google Analytics still the best tool for measuring website and social media engagements and conversions?

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We've played around with other tools, but we always come back to Google Analytics. It just does everything we need and then some without all the extra cost and hoops to jump through of other services.

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That’s our primary tool still. We also use sprout socials that tracks some analytics.

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It’s much more simple than Adobe Analytics so I prefer it for tracking click through data

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