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In my experience, account seemingly gets promoted for simply checking the boxes and doing their basic job duties. Creative has to go above and beyond to even get a second look and even then the carrot is merely dangled with no real action.
This tends to be the case, yes.
I have seen many an agency account leads jump ship to go brand side and start as senior marketing managers or even directors. A lot of account people typically have marketing degrees and also then by being in the game long enough, a lot of brand management skills. IE these people can make way more than any creative can since there are more brand opps than in-house creative roles. YMMV however.
“A machine can’t be an ACD/CD who orchestrates full campaigns, messaging, unique insightful execution based on culture…”
Wait until you see ChatGPT 7.0
It may be that clients like to work with senior staff so Account is quicker to level up a position (I don’t mean to say it’s not earned, just that client-facing employees have to deal with client perception.)
I’m not sure. It’s comparing apples to oranges. Two different skill sets. I wouldn’t worry about that comparison.
It’s two fold. As stated earlier, account side wants coordinators to be client facing faster than creatives, to get client comfortable with them so they can offload work and bill them. For creative, if you promote too fast, it’s a bad look for your agency if they jump ship and have a “Sr.” title in your agency ecosystem but really have mid-level experience and were only promoted to keep them on board and happy. Painting with a broad brush, I know, but creative titles are far more in line with employee experience levels/expectations than account
yea just like others have said, it’s not really an apples to apples comparison. The trajectories are very different. It sometimes can be quick for a junior/entry account person to move up fairly quickly but then going from mid level account to senior roles often takes a very long time. For example, I went from AAE to AE to Sup/Sr. Sup pretty fast. But from just sup to director it took almost 5 years. It also is circumstantial as well, in Account if your boss or person above you leaves, if you’re good at your job, you can fast track a bit to that next level just out of necessity. If they don’t ever leave or you aren’t bringing in new revenue to the account, you could be stuck at a level for a long time even if you’re ready.