Is it just me, or is content calendar starting to feel like a cursed phrase? Every time I build one, it turns into a graveyard of approvals that never came and pivots that derailed the whole month. How do you build structure without setting yourself up for disappointment?

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It’s optics only. In companies that care about functionality they’ll build calendars month to month or quarter to quarter. Instant any person says make a year long calendar it’s just a monkey dance for management - that shit will be ripped to shreds even 2 months in

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