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This feels like a Tuesday question
I think client wants are unsustainable over a long period of time. The industry has changed drastically and for the worse. If you haven’t been burnt out, you will. Just a matter of time.
Chief
If every creative is burnt out, then no one is burnt out.
🤔
Pay was better before too. Now the ranges are so low
Rising Star
I’m not burnt out.
Some people are, some people aren’t.
I’m burnt out hearing about other people being burnt out
I know this is gonna sound boomerish but I feel like it was a lot worse before COVID and in the early 2010s. I think some of the creative burnout these days is more perceived than realistic. Maybe for some, the media scrolling and resulting serotonin deficiencies are making it feel a lot worse than it really is? Unless you just work for a bad company 🤷♂️
And people were kinder. The ridiculous hours weren’t expected. Creatives were respected
Fried
Rising Star
I’m fresh as can be. But only because I haven’t worked in a month.
I mean Leo Burnett famously was so yea?
It’s the ever shrinking timelines
Not burnt here. Golden brown maybe. Almost done… ding.
Used to be fun and rewarding.