Is it just me or is every creative burnt out? Has it always been this way or is it just particularly bad these days?

likehelpful
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This feels like a Tuesday question

likefunny

I think client wants are unsustainable over a long period of time. The industry has changed drastically and for the worse. If you haven’t been burnt out, you will. Just a matter of time.

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If every creative is burnt out, then no one is burnt out.

likefunny

🤔

Pay was better before too. Now the ranges are so low

like

I’m not burnt out.

Some people are, some people aren’t.

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I’m burnt out hearing about other people being burnt out

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I know this is gonna sound boomerish but I feel like it was a lot worse before COVID and in the early 2010s. I think some of the creative burnout these days is more perceived than realistic. Maybe for some, the media scrolling and resulting serotonin deficiencies are making it feel a lot worse than it really is? Unless you just work for a bad company 🤷‍♂️

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And people were kinder. The ridiculous hours weren’t expected. Creatives were respected

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Fried

I’m fresh as can be. But only because I haven’t worked in a month.

I mean Leo Burnett famously was so yea?

It’s the ever shrinking timelines

Not burnt here. Golden brown maybe. Almost done… ding.

Used to be fun and rewarding.

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