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Thursday night at La Grange
Me on friday :
Hi queers, queens and everything in between 💕
Additional Posts in Advertising
working from home? say Aye!
What is up with Elephant? (/Huge?)
It's layoff city here in Southfield.
What do you guys think of our new NFL spots?
New to Fishbowl?
unlock all discussions on Fishbowl.
Like special ops? Like killing bin laden and shit?
What’s an ops?
Varies amongst agencies but gist is the group of people who does the ad trafficking. Client gives campaign briefs, media team buys/plans the media strategy, creative agency/team builds the creatives adops QAs the media plan makes sense from a tracking standpoint, does technical and content QA of assets, packages creative to media buy digitally within the ad server and delivers the lovely gift box of tags to publishers/partners. Your go to when shit goes wrong post-launch. Your consultant on how to properly setup a campaign so that your metrics and learning agendas will be successful
Ops. Solid pizza place in Bushwick.
Ad ops is an underrated group that most people don’t know.
@CD1 Adops are the people that quality assess your creative for content, second pair of eye if you will that messaging makes sense. Spelling errors. Positioning of creative elements. If you work with producers and agencies, adops are the agency team that tells you the assets are out of spec, why and what revisions to make to that the asset is up to spec. Also the group that never understands why creative agencies can’t follow specs
Make what happen
What is ad operations in the agency setting, exactly?
Fishes*
Hi
On the radar.
CD1, wait I can’t tell if legit question or not.
Ops make shit happen. Just saying. Hi SOA1!
Ad operations
I read that long post up there ☝️still don’t know what ops does
PMs at Goodby were called ops when I was there
Ops, are the people that get your work seen by a larger audience. Wherever it be broadcast or digital. After you make it it doesn’t just show up on tv screens or on the internet
I’ve never heard of that term! Sounds like a necessary group