Is it more challenging finding freelance as a solo copywriter as opposed to being part of a creative team?

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Yes - I’ve lost out on multiple opportunities because i didn’t apply as a team.

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Even if they ask for just a writer, I always assure them I can come with a partner for pitches, concepting, etc.

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💯

Very much so

Definitively yes

Yes

Good to know! Thanks

Pretty much apply as a team, unless it’s in-house. Most companies outside of agencies don’t get the art director/ copywriter model. And many times, they just want you to write websites or social or collateral material or product copy. The upside? It’s steady work. The downside? It’s grunt work.

👆this only ad agencies value the parter model, it’s good to mention you have a solid partner or a list of ADs you work with if they need a team. In-house, consultancies, production companies will more often just need you for copy or solo CD-ing depending on the SOW. For example I have a longtime partner I put forward on all my team gigs, I also have a list of other freelancers I work with if he’s booked or it seems like a role where they want options, and then I also take gigs solo.

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Do you have a bunch of creatives on call to partner up with?

Fr

Hmm, how do you guys find those AD partners? I came from Europe and I always thought you never used to have the CW/AD partnerships like we did. We were a long term marriage, you were more of an open relationship, hooking up with whoever was available. Has that changed or was I just wrong?

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F Miami, 26 let’s talk 😉

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I think this is why my recent interviews haven't been going well - have been taking this approach too much haha

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If you’re my partner and you’re double dipping, don’t you dare show up to check ins with fewer ideas than me. If you can’t handle the extra workload, stick to one job.

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Like 👍 to help spread the word 🙏

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