It’s interesting that a press release in the ad trades a few days ago about the successful use of Artificial Intelligence in a global Coca-Cola campaign (“Coca-Cola and WPP hit AI gold with new ‘classic’ campaign”) is now followed up by a piece saying that the AI got some things very wrong. How can agencies protect against this in the future?
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Places in NYC hiring sr creative teams?
This shouldn’t be news to people but it is.

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Simple. Use human beings.
(AI still needs at least 5 more years)
Easiest way to avoid it is to competent people, not shortcuts whose capabilities are oversold.
But that would mean paying those people, so it’s not gonna happen.
I can’t read all of it (paywall) but did a human fact check the quotes? Fun fact. If you take a video interview transcript and feed it to chat gpt and ask it for the best quotes on a subject, chat gpt will make up quotes that don’t exist 🤦🏽♀️
Fully agree with this. It has a habit of creating things out of thin air.