I’ve been in digital marketing for almost a decade, and I still can’t get over how many execs think “just boost the post” is a strategy. Like sir, this is not 2012 and we are not playing FarmVille. Anyone else still fighting the good fight trying to explain paid vs. organic, reach vs. conversions, and why $50 won’t get you 100K views anymore?

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I mean, you have a good point there however we all know it’s paid to play. If you want, your post to be seen by people you’re going to have to boost it. Organic reach is nice but it’s hard to get that right now. Plus most algorithms hide brands post that don’t boost.

smart

I hate when I have to listen to someone say that. Because we all know that is not how that works. But they sure love to say it and then spend the money to do it.

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