Post Production

I’ve noticed that streaming spots are rarely mixed to CALM Act levels, probably because it’s not “broadcast.” So spot breaks on Hulu or CW streaming etc. are all over the place like TV was (con’t)

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Hulu and network streaming options all require/use CALM spec broadcast mixes. YouTube and Facebook et al, are more wild west. If you're hearing disparities, it's on them. We supply both options for everything we mix.

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I will work with the agency producer and make sure to print the appropriate mix to the ISCI provided and match each platform. Even when you provide both a broadcast and OLV mix it doesn’t always mean it will end up where it should on streaming platforms.

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Before CALM. Is there anything we can do in post to combat this? Can we get PBM/producer/somebody to tell us what’s going to streaming and mix it as a broadcast spot?

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Agree completely. Provide both for your client, they can then have options when they ship to different platforms.

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