I've seen a few job postings that say "must be a sports fan / passionate about sports for some strategy roles. I'm not a sports girlie. I am in tune with what's going on in culture. Any advice on applying to categories I'm not familiar with? Is it something I can learn or will I sink.

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This isn’t answering your question but just in case it’s relevant: Depending on the role this might be code for “must understand sports gambling.”

If that’s the case, avoid that job.

likeupliftinghelpful

omg thank you for this!! Ethically I couldn't work on a sports gambling account :/ I assumed it would be for running shoes or sports drinks. You never know!! that would be super sketchy.

As a non-sports girlie who has extensively worked on sports clients, the culture is everything. Especially for strategy! You don’t need to know every rule and regulation, you just need to keep a pulse on who the key/rising players are, who’s trending, and what the fans are saying/wanting.

likeuplifting

Some agencies only have sport specific clients (sports betting, sports team, etc), so I’ve seen it be a mandatory because the clients actually ask for people to have that knowledge if they’re working on the brand. To them, it’s different to be in tune vs being a sports fan that watches sports and sport bets. It’s like talking about the Super Bowl vs knowing what happened in the [insert sports game] last night.

helpful

thank you!! this is helpful

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