Junior writer here (almost 3yrs). What’s the etiquette in exploring job openings at other agencies/client side? And say I do get offers, is it fair to ask for a match/raise to stay?

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If you get a better offer, just leave. Don’t ask for a counter offer.

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Yes. Counter offers are often the only way to get a raise. Be aware you should be ready to leave as they often will not counter.

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Especially if you're a junior. You're easily replaceable with someone even cheaper.

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While getting a counter offer sounds nice in theory, I’ve found that by the time I have an offer in my hand from another agency I’m usually so eager to leave that my current agency could never pay me enough to stay

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Counter offers are dangerous as you’ve just tipped your hand and they know you’re interested in leaving. Take the new job. 3 years is plenty at one agency and I would bet that you’re underpaid. The “etiquette” is look out for yourself (the agency is NOT your family and they would —and will—replace you in a heartbeat.) and don’t burn bridges.

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I can say that unless I was in a bad situation I never matched someone who said they had a better offer. If it gets to that point, they are leaving for more reasons than just money. The few times I did match someone they ended up leaving less than a year later.

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At the junior level it'll be tough to expect your current gig to counter. At higher levels though, depending on the situation, this is a viable tactic, especially if you love your current job but there is an interesting new offer on the table.

Back when I was a CD, I was super embedded with one of our largest accounts. Client would ask for me by name to ensure I was working on each new campaign. I got an offer for more money at another shop and it resulted in a bit of bidding war, with 3 rounds of back & forth offers + cash signing bonuses. In the end I stayed at my current job and continued there for another 4 years before ultimately leaving.

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Has to happen eventually. Just be careful or completely avoid any agencies within your same holding co.

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Holding company agencies are circling the drain. Grab the client-side opportunities

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Knew a CD team that went to the president of the agency with an offer from another agency in hand and they were told to hit the bricks. This isn’t a game, if you’re looking for more money at your current job, be ready to bounce if things go pear shaped.

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Early in your career, you move out to move up.

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