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Unless you have a handful of passion projects that showcase your creative abilities, you will not be able to land a copywriting job at a reputable agency without a spec book.
This is not the video you should be watching. This video is talking about copywriters who work in direct response, which is very salesy copywriting. I recommend you get into a copywriting program, like book180 that will help your learn the right skills than teaching it by yourself.
Did you take a portfolio class in undergrad? The best ad programs offer them and it’s cheaper to do them there than pay extra afterward for portfolio school.
Agree with others that this video won’t help. Please feel free to DM me but TLDR a spec portfolio is what will get you in the door.
There are a lot of programs that you can take to develop your portfolio.
All in all you’ll want to come up with about 6 independent concepts for 6 different brands. Include a variety of executions from print ads to social ads. You want to show a range but as a writer you can really lean into the print ads since it allows for you to exercise your copy skills. Using other executions outside of print can do this too. These other tools let you show copy skills and conceptual ability. Pick a range of brands to show you’re not a one trick pony but choose stuff your passionate about it will come through in your work. Good luck!!! As I said earlier please feel free to reach out if you want to speak further