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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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This space is all about sharing insights, wins, challenges, and questions around digital strategy, tools, trends, and growth tactics. Whether you're in paid media, content, SEO, or analytics, it’s a great place to learn from others across industries. I’m working in digital strategy at a mid-sized SaaS company, mostly focused on campaign optimization and automation. I joined this bowl to stay sharp on emerging tools, creative testing ideas, and also learn how others scale digital efforts in complex orgs. What about you? tell about your role a bit and how you go it?
I do contract work for B2C ecomm brands, most in the 8 figure range. Not massive companies, but they all have solid digital presences. I'm mostly here to keep up with industry news and learn about some of the other roles I'm not as familiar with (paid, SMM, SEO).
I’m in a small non-profit and very new to this role. Right now I’m just trying to soak up all the information and kind of figure out where and what I want to do in the future. So far I really enjoy the analytics and data side. My role is a little bit of everything right now, small team, but a ton of flexibility in it.