Looking for advice on credits.

Beginning of the year I was told from my (now former) ECD that they would resurrect a concept of mine and use it for another brief.

I said: great, let me how I can help.

Fast forward to July, I see the campaign out in the world.

The concept/idea is the same. So it’s the tagline. The TV script is different from what I had back in the days.

Recently the ad aired, and my name is not mentioned anywhere. Do I have any right to credits in this scenario?

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Yes most definitely, and anyone else who worked on it would want you to have it for your book. Any decent creative anyway.

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Yes, you most definitely should be on the credits.

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Did they let you go in the meantime? That honestly shouldn’t matter. Your name should be on the credits.

I’ve seen people on credits for work I’ve done, where I know for damn sure they never touched the work. And I’m a believer if you do even a small piece you should get credit.

But I’ve also seen ideas passed to other teams and accounts and win a ton of Lions, and the original team gets not even a thanks let alone credit.

These young women had that happen to them, and had to fight up to the CCO for credit on a ton of Lions their idea won. They were brilliant creatives then, as their careers since have also proved. And shouldn’t have had to fight for credit.

But good they did. Go up as far as you need to. This is your career.

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