Can community managers call themselves copywriters?

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Concepting is a whole different beast

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If a community manager is a copywriter, any one is a copywriter.

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Not really. There's a difference between writing strategy-guided casual/short-term social media updates vs headlines/taglines/messaging that lasts for months or years, and defines a product.

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In my experience with both copywriters and CMs, I’d say CMs typically write wittier copy.

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Lol f no

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They can call themselves whatever they want, but their portfolio will show what they actually are.

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Can VaynerMedia call themselves a creative agency?

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@director can you call yourself a dick?

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I'm not actually a CM I'm a copywriter Lol but I have friends who are CMs who think they're copywriters...

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I have transitioned from CM to CW but I worked from the bottom and took a junior position, proved myself and was hired in at my next job as a CW. That being said, that answer is no.

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Can CMs become social creative directors?

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Piece of advice. Get out of VM as quickly as you can. You don't want that name on your resume for a long time.

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This question is why I'll never work at VaynerMedia.

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No.

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Not if cming is all they do.

Before you start calling yourself anything, what you should do is set up a plan with your superior to be called literally anything other than community manager. That title is so degrading! (PS- Been there, done that job OP. Hang in there)

CW I am :)

Community managers are closer to customer service than to a copywriter. Some are very clever and witty, but it's still online costumer service.

I mean anyone can write words and respond like a human online. That’s what makes setting yourself apart as a copywriter difficult especially early in your career when you’re writing a lot of stuff really anyone could write. Concepting and executing big ideas, manifestos, scripts all that is where we actually earn our title of copywriter and I don’t think we should give it out to someone who doesn’t do that bc it cheapens the title.

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