Do you guys use stock music sites for clients with no budget? How do you sway them to use original tracks, even for social?

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Original tells a story. Stock is a bed. Ask your client to share with you any award winning work with stock and see what they come back with.

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Agoraphone is nearly defunct. I feel your pain, but there's more to it than either having $$ for music or not, like what's the media buy, how long will the campaign run for, etc. hard sell to invest money in a one off social post vs. integrated global campaign. Usually an easy sell when you put it in #'s perspective.. it's a 50/50 audio visual experience of commercial messaging and your production budget is 500,000 but you only spent 1% or less on music? Position it as a way to elevate by pure allocation of funds and you might find clients respond to that

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Music link devalues music.

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Omnicom agencies are required to use musiclink, so clients have no choice. 🤷🏼‍♀️

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Music Link has decent stuff it's just hard to find in a sea of doo doo. Tell your producer to hit up Cathi at music link to make you a playlist. Also smaller custom shops will work cheaper than the big established ones especially if the work is award worthy

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If there's literally no budget then pond5 or premiumbeat it is. Next step up is a few hundred or a k for a semi-custom track from a hungry indy producer you find thru networking. If there's a budget I talk to Agoraphone. But to answer your question: I've never been able to convince a client to spend more on music. They either recognize the value and have $$ or they don't.

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We've done both. I've used shutterstock music, pond5 and a few more before but also worked with coworkers and friends who are amateur musicians too! Keeping costs low is key.

I work with baby budgets and PremiumBeat is my go-to!

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