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Original tells a story. Stock is a bed. Ask your client to share with you any award winning work with stock and see what they come back with.
Agoraphone is nearly defunct. I feel your pain, but there's more to it than either having $$ for music or not, like what's the media buy, how long will the campaign run for, etc. hard sell to invest money in a one off social post vs. integrated global campaign. Usually an easy sell when you put it in #'s perspective.. it's a 50/50 audio visual experience of commercial messaging and your production budget is 500,000 but you only spent 1% or less on music? Position it as a way to elevate by pure allocation of funds and you might find clients respond to that
Music link devalues music.
Omnicom agencies are required to use musiclink, so clients have no choice. 🤷🏼♀️
Music Link has decent stuff it's just hard to find in a sea of doo doo. Tell your producer to hit up Cathi at music link to make you a playlist. Also smaller custom shops will work cheaper than the big established ones especially if the work is award worthy
If there's literally no budget then pond5 or premiumbeat it is. Next step up is a few hundred or a k for a semi-custom track from a hungry indy producer you find thru networking. If there's a budget I talk to Agoraphone. But to answer your question: I've never been able to convince a client to spend more on music. They either recognize the value and have $$ or they don't.
We've done both. I've used shutterstock music, pond5 and a few more before but also worked with coworkers and friends who are amateur musicians too! Keeping costs low is key.
I work with baby budgets and PremiumBeat is my go-to!