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I thought Airbnb's ads on streaming services were really good. They are losing relevance (and have been for some time) but they made a really good pitch for why you'd still want to choose an Airbnb over a hotel (such as not wanting to share rooms with kids or rooms with friends). I thought they were nicely done
Oh yes. I never skip the ads when they pop up on my Youtube. Love the design style on the videos too! So good.
All of the Riyadh season boxing commercials. They’re what I miss from modern Nike.
Was Barbie this year? I can't even remember. Either way, it has to be the last one I remember being utterly amazed by. Not just in its sheer magnitude but just how detailed each effort was - whether it was Progressive making a Barbie-themed ad all the way to Heinz making 'Barbie'cue sauce or Barbie Uno! Insane marketing campaign!
Looks like I'm in with a hot take but I wasn't a fan of either Barbie or Tinder's Starts With A Swipe :D. Nothing wrong with them, just a bit much for me. I think the most memorable one for me this year was Hellman's 'Club Classics' sandwich giveaway at the Charli XCX concert. I still remember the packaging of the sandwiches (they were designed in the style of XCX's poster) and wishing I could taste one. Talk about a good offline campaign! I think they're the hardest to pull off.
Tinder is awful and I wouldn't suggest it to anyone so I am surprised that campaign actually workedd! I have to say everything for the Wicked movie was amazing and convinced me that I needed to go see it. And that movie did not disappoint.