Love what Taco Bell is doing. They're putting up posters of customer-made orders in different bus stands and other areas with heavy footfall. I think it's brilliant because it's so personal, and it can very easily inspire people to make their own 'crazy order' and hope that it makes it to these posters. Highly unlikely, but it'd be worth a shot for anyone who sees this poster. Do you like it as much as I do?

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Really love this idea. I feel like Taco Bell always has a great a marketing campaign. They're not always out there but when they are, it's always worth noticing.

I think it's really smart as well. Personalization is always popular. I did something similar when I was working for an international snacks startup that offered customers the ability to customize what was included in their monthly boxes. I used a cheesy subject line in the email promoting it ("Crafted by *FIRST NAME*") and made the CTA something a la "Build Your Masterpiece". It was one of our best performing campaigns, both in terms of open rate and CTR.

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