Final round! Panel interview w an assignment to present some ideas on how to increase customers for 1 of 5 key audience segments.
I’m most familiar with 1 as it’s the audience I work with at current job. Not enough info/experience with other 2 segments. Remaining segments I know enough but not as confidently.

Will it look like I took the easy way out if I chose my segment? They know it’s my current audience and has been for 8 yrs. Would love to hear your thoughts!

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If possible, prepare presentations for two audience segments, one for the group you know well (A) and one for a group you don't know as well (B). This assumes you have the time/ability to put together a good presentation on group B.

When you walk in, say "I could talk at length about group A, as you know I've focused on that group in my last position, but I decided to challenge myself and prepare a report on group B." Then give the presentation for group B. If you are asked about group A during Q&A, open the presentation for group A and hit a few of the highlights.

This will make you look more passionate as well as knowledgeable.

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Thank you - it did cross my mind! I’m just conscious of the fact that they said to not spend more than an hour on it, and also that I’m still working full time (which was the reason they gave for saying not to spend more than an hour on it). I understand for some companies being able to follow a brief is part of what they assess candidates.

(That said, I’m certainly going to try, if anything at least being able to give a brief overview of some things I’d be keen to explore for group B, even if unable to explore in more depth at that moment!)

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