Market Entry Strategies
This framework categorizes business expansion strategies by partnership level - super useful for anyone in business development or strategy roles!
Traditional Relationship:
- Import/Export & Franchising
Investments Without Equity
- Licensing, cobranding, sub-contracting
- Collaboration in distribution/marketing/R&D
Investments With Equity
- Joint ventures, co-production
- Partial equity investments
Beyond Strategic Alliance
- M&A and subsidiaries

What strategies you do?

For the last three years I have seen my practice only promote white guys to senior managers even though a few of the main partners are Indians. There are quite a few good Indian managers who were trying to get promoted but none of them made it for last three years. Not sure if this is intentional or coincidental.

Notice period in jpmc is 1 month or 2 months?

Hi - I’m working on a podcast to showcase real stories of ageism, racism, and sexism in the ad industry. You will remain anonymous if you wish. If you’re interested PM me and if you have ideas on how

Anyone have any recommendations for home office ergonomic desk chairs?

Hey all,

Recent grad here. Earned Bachelors in cyber security may 2021, masters in info mgmt and tech is expected may 2022

Looking to leave my genius bar role at apple for a “big boy job”. Specifically in the cyber security field

I’ve applied to the B4 & had interviews with PwC & D. PwC interviews went well, waiting for the others. Still applying to more roles as well. Do any of you know any thats looking for new grads?

I’m in a T1 city (NYC)

Any tips or advice would be great! Thanks

Feeling like I’ve been “bait-and-switched”…

I’ve been interviewing at an agency with the intention of filling a Director role. Recruitment reached out soon after my last meet-and-greet interview (about 6 to 7 people total) to tell me the team thinks I would be best suited for an Associate Director role with a fast follow of a Director promotion.

Recruitment can’t tell me what feedback is creating this gap but also won’t stop mentioning the positive praise and feedback the team had for me.

Does anyone know if USAOs make opportunistic hires/accept resumes when there is no open position link on the website?

Hey
If anyone wants referral for PWC AC Dm me :)
(Mostly wfh)

I just found out I am pregnant and the person is not a believer. I know i have sinned, and now i am so lost. Abortion has crossed my mind multiple times. Not sure what i am doing posting here, I just needed to vent.

Who would you take at pick 2: Elliott or Barkley?

Elliott - better offense so more scoring but more weapons to compete for TDs/looks

Barkley - offense revolves around him, but defenses know this

Anyone have any good contacts at ARC? I’ve been trying to get in with no response ( account management)

Who is working on Walgreens pitch?

Ogilvy + WundermanThompson?
McGarry?
DDB? Energy BBDO?

Currently looking for Tech consulting/ Implementation consultant/ privacy roles in London. I have both CIPP/E and CIPM.
Please let me know if you know any roles that are available? Or any recruitment agencies you can refer me to

Thank you!

Have calls to "defund the police" led to hiring freezes, loss of pay increases, or other negative financial effects on officers and detectives in your location?

I’m graduating in December, with a background in environmental economics and policy. Consulting didn’t work out this cycle. Made it to final rounds for Bain and Kearney but in the end didn’t get an offer. I want to recoup and try again, but I’m worried that once I’m out of undergrad the door will be closed to starting in consulting.

What can I do to make this happen? I have friends and connections at Bain and Kearney and the other firms as well, but not sure if it’s feasible now.

The $1100 money for buying laptop was given during covid or still it will be given to new joiners ?

In your experience have engineering salaries posted on Glassdoor been accurate? I’m seeing many that seem low

Amazon should act as Santa during the holidays and deliver one gift fully wrapped from your wish list for free every year to everyone with Prime just to say thank you for choosing us. Bad idea or good

Developing an outbound marketing strategy for product marketing teams. Best ESPs specifically for outbound emails? Currently used HubSpot for inbound.

Have any strategists made the move over to consulting or client-side as a brand manager? Curious about your experience/why you made the move...

Hi all,

I am a freelance strategist (mid-level), and I am looking for projects that I can support.
I can work remotely, and I appreciate any leads.
Thanks!

Does anyone have a good lead on where to find research backed customer journeys? Either generic for an industry (like restaurant) or for major players in an industry (like chili's). I am fairly new to planning, and this keeps coming up as something and that would be helpful.
Thank you!

Starting to think about making the switch from agency to brand side. Any tips from strategists who have already made the jump? And is there a level at which it makes the most sense (i.e. should I wait until I make Director and then make the switch, or does it not really matter)?

Is associate and junior the same? If not, what's the difference?

Trying to leave agency life, but unsure of where to go next. Any successful transitions? Where did you go?

What have you found most helpful in training up a very green junior brand planner or junior strategist? Any particular trainings or resources that are great at teaching foundational skills? I’ll be pulling them into projects and teaching through doing but I need some assistance in building up their core skills/training the strategy muscle.

Anyone have any good diversity training resources?

Looking to bring on a experiential marketing specialist (FT) with 5 years of experience - any idea of the average salary range for such position these days?

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

I’m a senior planner leading one brand and there’s a new strategist on the team working on a sister brand. They’ve been asking for every strategy deck I’ve made on that brand as an example to go by to inform the thinking/flow on the sister brand. Also because I mentioned it went well with client when they ask. All for sharing thinking w/ the team & I know we feel imposter syndrome to varying degrees, but I also feel like it’s good for planners to find their own voice/style/flow. Thoughts?

Any digital engagement strategists on here with app experience? I'm looking for some temp-to-perm candidates. DM me.

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

I’m honestly tired of being at an agency and not feeling as fulfilled as I used with strategy as a career. Have anyone here make a career change? if so, what other jobs out there - outside of agencies and client side - can you apply what you know as a strategist? Curious if anyone has done it and has some advice.

Thoughts on VCCP London for strategy?

anyone know which agencies are hiring strategists? job market is supposed to be hot, but not seeing too many job listings on the usual spots (LI, Indeed, etc)