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any tips for a first round interview over zoom?
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how many of you get high before/during work?
🙋🏻♂️
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Where is the data on this? Not saying I’m doubting your sources, just genuinely interested. IME clients just want low CPM/CPC — and that’s cheaper to get with a smaller investment into the creative. In other words, short creative = less $ and same or better CPM/CPC. There’s no real incentive for clients to buy long-form creative.
But if there is, please share, I would love to make the case to spend more making cooler longer creative :)
Rising Star
Lemme get that data
Chief
I’m gonna let y’all in on a little secret: People of every generation and socioeconomic status, age, race, gender, etc, will watch what they’re interested in. They will also skip what they don’t find interesting. It doesn’t matter if it’s three hours or ten seconds.
But it is a hell of a lot harder to make something interesting that lasts ten seconds.
https://www.honest-broker.com/p/audiences-prove-that-the-experts?utm_source=substack&publication_id=296132&post_id=166543421&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4ngcmj&triedRedirect=true
The Diminishing Attention Span: How Technology is Reshaping Our Minds
https://medium.com/@sahin.samia/the-diminishing-attention-span-how-technology-is-reshaping-our-minds-47963d248d41
The Great Contraction: Why TV Seasons Are Shrinking And What It Means For The Industry
https://www.tvrev.com/news/the-great-contraction-why-tv-seasons-are-shrinking-and-what-it-means-for-the-industry
You Now Have a Shorter Attention Span Than a Goldfish
https://time.com/3858309/attention-spans-goldfish/