My company is losing pitches based on price and I’ve been asked to lower the cost of creative. These seem to be my options: do it in fewer hours; deliver less work; or hire cheaper designers. What are some other ways I can reduce price? We are a branding firm - brand strategy, logos, design systems, guidelines (not advertising).

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I have three offers
1. Jio -9.5 lpa fixed + 1lpa vp + 1lpa jb
2. Evc Ventures - 11 fixed +3.5lpa vp
3. Unified Cloud -11.5fixed

No 2 and 3 is not MNC.
My LWD is Aug end.
May I know if I can negotiate with jio for counter offer ?

Thanks

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