My firm is allowing me to build out a new practice area for myself in what is essentially a specialized kind of insurance defense work (work I did in a prior role). How does one get linked up with ID companies to be on their panel list and get selected for future cases? Straight up call and ask? Or is it more an art of networking type of thing rather than a science?

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Is this a serious question? It typically requires a fair amount of marketing and an existing relationship to get on a panel and even then, insurers and adjusters have preferred lawyers they have forged relationships with on their panel. Lawyers are competing hard for these relationships and spent $$$$$ on dinners and whatnot with decision makers.

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No need to be condescending.

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Go to networking events or conferences and just make friends. Eventually someone will need something and send a case your way (from what I hear).

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