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Is this a serious question? It typically requires a fair amount of marketing and an existing relationship to get on a panel and even then, insurers and adjusters have preferred lawyers they have forged relationships with on their panel. Lawyers are competing hard for these relationships and spent $$$$$ on dinners and whatnot with decision makers.
No need to be condescending.
Go to networking events or conferences and just make friends. Eventually someone will need something and send a case your way (from what I hear).