My new favorite LinkedIn trend is marketers that have someone film them so that they can pontificate about branding as if they were actually being interviewed.

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Oh this is a bigger wannabe social media influencer thing. The person looking just away from camera, at a 45 degree angle, while speaking with a mic set up in front of them, to give the impression it’s an interview on some kind of podcast or something.

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You never see or hear from the other person supposedly asking the questions, to extract the 23-year-old financial guru’s infinite wisdom on, like, how to manage your retirement.

Oh my GAD

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I get why they do it, the market is brutal, being visible on LinkedIn helps, so to an extent these posts and all the “this and that taught me about b2b sales” post don’t really bother me anymore. Respecting the hustle even if it’s a fake interview.

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Pathetic

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You mustn’t be aware, the fake podcast is the hottest performance marketing trend. The people click so they must want it!

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It’s really something

You can say Nick Tran

For anyone who does this, can you tell us about your mental state afterward? At some point this performative stuff with no audience has to feel depressing

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likeuplifting

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