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I’m assuming this screen grab post from Executive Creative Director is a means to pile the shit talk on Courage?

Please enjoy your weekend and don’t think too much about them.

PS. I don’t work at Courage.

likefunny

A chicane is an s-turn not the red and white stripes on the curb

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Yeah, the red and white part is just called the curb. They obviously wanted a C word, so they could follow the KFCarols construct, and KFCurb isn’t a good name. But chicane is just complicating things. They could have just called it KF1C and avoided the chicane layer altogether.

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I like this.

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Yeah, thought it was a clever connection.

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I doubt regular people will understand it without the explanation. I guess their hope is award show judges will get it after the lengthy set up.

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This is so simple and so good

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HOW

MUCH

CHICKEN

DID

IT

SELL

likesmartfunny

None. We all know advertising doesn’t sell stuff.

smartfunny

As someone who knows nothing about f1 racing I have no idea what this means.

likefunny

The people who are really into F1 know that the stripes are on the curbs around the entire track, not just in the chicane.

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The red and white track edges are just called curbs. I guess KFCurb sounds a little lame lol fun idea though!

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Weird post. Cool idea.

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Thanks for the self promo, Joel

funny

OP posts work from an agency and strategy director thinks it’s original to imply OP works there.

likefunny

What’s the point of this post?

I also like this.

I think it's clever. Nice play on words.

I was referring to the "chicane". I speak French so I liked the reference. Chicane in this context refers to the racing circuit (a winding road), but they made it so that it plays on the English "chicken" too.

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technically, it's a kerb, not a chicane.

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