New Client doesn’t understand the need for the knock out logo and wants us to switch it to the colored one for more “brand recognition”.

No one cares about your color logo besides you and me

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It doesn't sound like you did a good job of explaining the need for your design in a way that the client could comprehend and appreciate.

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Or some “chief of something or other” led the client to believe that they are always right.

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I’m not involved in the conversations the client has with account. Account comes to us after they had the conversation forcing us to do something after I explain why it’s a bad idea. Don’t think I just sit back and take it bc I don’t Mr.Chief...

Tell them 24.3% of their audience is colorblind and so the knockout logo will actually garner incremental millions in brand recognition.

What is the rationale for a knock out logo except in b/w newspaper? I’m genuinely interested! If you’re going flat design on something that sounds like you’re more wholesale looking at brand visual identity? Otherwise whilst no-one cares, the logo is part of a consumer’s memory structure of the brand. Need a strong reason to be using differently and not reinforcing the same memory. Unless the brands image is dirt in which case go-ahead!

There’s a hundred reasons to have /use a knockout logo beyond newspaper...

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