Our paid budget got cut 60% in January. Targets didn't move. So I spent Q1 doing things I'd been too busy to try ,repositioning existing content, fixing conversion leaks in the funnel, leaning harder on owned channels. Ended up hitting 80% of goal with basically nothing. Still annoyed it took a budget cut to force the audit. Anyone else found that constraints actually exposed where the real problems were? What's your zero-budget playbook?

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Posting as :
works at
You are currently posting as works at

I haven't been in a situation with cuts that dramatic, but I've been in situations where I've had to suddenly figure out how to do more with less. It's not something I'd recommend, but it can lead you to finding efficiencies you had overlooked previously. There is something to be said for having to scramble about at times.

Focus on what is working and lean into that. You’ll start to see where the work is needed when budgets get cut, and they can’t just throw money at problems.

This is good but could reduce your capacity to make a case for budget increase in the future

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