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Daily Reddit crossover.

Is it a good time to move to London?
Anyone in the Houston area?
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I’d like to get off this island now.

How much do CSOs in big ad agencies make?
What’s Opus London like?
What do we all make of "The Lists"?
So, how was your Monday?
Why is the ad community in London so cliquey?
Name the agency you hated working at. 🍿
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Unenthusiastic, uninspired and underpaid! Praying I don’t end up unemployed.
Network agency that’s not quite recovered from the pandemic, lost a few big clients, and struggling with pitch wins.
The work has dried up. Most of the creative is bland (even current guerilla ads don't have an edge, i.e. Dash). All the agencies are merging. The industry needs to rediscover its mojo before it's too late!
Less. Seems like the industry has lost its ambition in terms of building brands and influencing culture. There seems to be a lack of big ideas and actual campaigns these days. In its place are quick (and often clunky) ads made for LinkedIn with a shelf life of about a week for an audience of thought-leaders (attention-seekers) that think any one-off ad comped on an old image of a billboard in Piccadilly or Shoreditch is “Brilliant!”.
Fair assessment. I do feel like the root cause is clients not investing in “please love us” brand advertising because they’re swept up in the immediacy/ROI of “please buy this” advertising. As opposed to agencies giving up on it. But my (naive?) hope is that the shortsighted latter approach can’t last as it’s so hard to build brands that way, and you’re nothing without a brand as we know.