Pharma folks: I'm expanding my repertoire to include a lot more HCP-facing stuff. Anyone have a preference vs. DTC?

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1000% prefer HCP, high-science disease states; it’s more interesting to learn about

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also, you don't have to dumb everything down to a 4th grade reading level.

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I like to keep to a 75% HCP / 25% DTC ratio. I enjoy the high science of HCP work without having to "dumb things down," as another person commented. On the flip side, you can lean more into emotional/human-first storytelling with DTC (and no pesky ref cues or ref blocks in most tactics).

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Depends on the role— you should still be able to bring unique concepts to the table which is diff than some of the heady long form stuff.

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