Related Posts
Bowl Leader
Conversation Starter
Pro
Additional Posts in Digital Marketing
So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
It really depends. SEO in itself is playing a long game, you’re usually looking at 3-6 months before you see any real measurable results.
Here’s the fresh perspective, don’t use SEO as a content strategy, instead use it as a market research and funnel optimization strategy.
For example, instead of trying to just build content based on what you think your customers want, type into Google a keyword phrase they might use and analyze the sentiment. Is the first page results full of product/service offerings or is it informational content?
This will allow you to understand what marketing activities you need to do to meet your customer at their stage of the buyer journey. That doesn’t always mean it’s content you need to create a new blog post. Maybe that means you need better CTAs to sign up for demo or updating product/service description.
Super high level, but happy to chat if you want!
If your product is so new/niche that it wouldn’t be searched then your challenge isn’t in SEO, but awareness (top of the funnel). Once someone hits search on Google, they already have some existing knowledge. Doesn’t mean they are searching for a solution or answer, but they already have existing knowledge of their problem and/or options that exist.
So really you need to be running as campaigns on FB/LinkedIn or wherever your audience is and see if they actually have a pain point that your product solves. You can run pretty cheap top of funnel campaigns for <$100 to get a pretty good understanding of many things.
If not, you’re going to have to manually reach out to your hypothetical customer persona and verify you have a product market fit.
Lost game? You HAVE to play the SEO game. It’s a lost business if you don’t— unless you have extremely deep pockets or a game changer of a product or service that is getting tons of media attention. The way to beat the competition is BETTER CONTENT targeting the RIGHT KEYWORDS.
Absolutely not a lost game. Just a LONG game. Not short term. But it is necessary for any brand.
In your experience, how long is long to see some return?
I work for a pretty large company, but have smaller startup experience too. You should still play the SEO game for the long term benefits. Curating helpful and organic content whether on your website or social, hopefully both, will also help you break through the noise. +1 on the content marketing thought.
Failing to do SEO simply because large companies already do it is definitely not the way to go about looking at this. SEO is a long term thing that is absolutely necessary for every website.
One of the biggest conversion sources are from our organic traffic, and if we didn't have it we would be paying out the wazoo for paid ads with not a lot of payoff. Best decision in my career is convincing my director to forego AdWords for a bit to help build our seo more when we didn't have the budget for both.
I think it depends. But SEO could be a great tool for startup. We scaled our traffic by more than 700% after betting on SEO for months, so it worked for us. And sometimes is even better because many startups are just burning cash on paid ads
Coming from a a big company , we often get beat by the little guys on SEO. When the organization is less complex, you can get stuff into market faster without any red tape. Don’t stop creating content for organic searches!! It is important!!
Actually having an office there helps. I see a lot of companies try to act like they offices all over the country just because they have one sales rep there. Google is wise to that. GMB is an important part of the local arsenal.
SEO allows SEs (Search Engines) to index a website based on a user's search query, your site may appear this is dependent on the content on your the site.
Time consuming, yeah! But Google and the other providers have tons of tools to streamline the process.
Important to design the site's content from your users perspective in terms of their key challenges / painpoints to ensure your content is relevant and meaningful.
Algorithm changes, best to paused SEM campaigns basically when the algorithm changes or fluctuates but there's are tools you can use to notify when this happens.
SEM ties with your SEO and that's based on your relevance in terms of content / functionalities and support channels (sometimes lack thereof) so basically the experience that's provided.