Comms and Connections Strategy

Question: I’m new to all this so sorry if this is so obvious. How often do mid to large size agencies contract work out to smaller ones? And what’s the best way to go about starting that relationship?

Reaction Icon Like
Arrow Icon
works at

Depends on what your company's offerings are. Mid to large size agencies are typically part of holding companies and those holding companies usually have some sort of resource they use within themselves. If you can identify the gap your company can address then lead your pitch to them with that, reach out to the decision makers in those agencies directly. Other times, it's the client's decision to hire another third party if the agency doesn't serve a need within the fee structure. Again, depending on your services, you should approach them directly and lead with that. Hope that helps!

Reaction Icon Like
like
Arrow Icon

No problem, feel free to chat me directly if you'd like to learn more about agencies. I'm pretty familiar with the inner workings

Reaction Icon Like
like
Arrow Icon

Often for production. Interactive used to be like that too back on the day, less so now with the likes of huge...Big agencies like 72andSunny had to spin off their internal production shops because clients believed there was price fixing going on. Editing and post shops, design firms & director reps are forms of outsourcing as well.

Reaction Icon Like
Arrow Icon

Related Posts

What would happen if someone was interviewing for a role and accidentally passed gas, but otherwise crushed the interview? Has anyone experienced this before? No clue what I’d do as the interviewer

likefunny
Reaction Icon Like
Arrow Icon

*weekly post complaining about hiring discrimination against males*

likefunny
Reaction Icon Like
Arrow Icon

Delta Platinum members, what bonus do you choose? Very likely gifting Silver Status to my spouse.

like
Reaction Icon Like
Arrow Icon

I got a new role in Ohio. My SO is freaking out about the bedbug crisis there. Any tips of how to protect against bedbugs?

like
Reaction Icon Like
Arrow Icon

If anyone wants to join a boutique HR & Talent Advisory consulting firm, Kincentric is hiring for an Associate Partner role! Location doesn’t really matter, but preferably in IL, NY, or ATL.

like
Reaction Icon Like
Arrow Icon

Download the app for more exclusive discussions.