I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
- category and comp audits
- trend analysis: distilling research into an actionable narrative for clients
- persona development

What other outputs am I missing, and what title would you recommend?

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Posting as :
works at
You are currently posting as works at

Try this:

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Creative and tactical briefs.

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I’m technically an integrated brand strategist. A huge part of it is also comms planning in a sense - so make sure you also have channel roles/strategy (social and beyond bc its integrated) I handle research for new biz beyond category and comp, but also consumer insights and trends like you mentioned. Also do lots of brainstorms and creative briefs. Not sure if this is helpful for you at all? lol

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